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Selling a Golf House as a Vacation Home

If you’re considering selling your golf home, you’ll want to sell the sizzle and not the steak, which is taking a marketing cliché and turning into a useful bit of advice. Plain and simple, those who will be most interested in your property are looking for just that; and, according to real estate experts, the majority aren’t looking to buy a primary residence. What they want is a vacation home, most likely to escape to during the summer months.

So, if that’s the largest part of the pool, you’ll have to market your property in a way that highlights not only its location, but its creature comforts. Think of it this way...there are many types of properties on the market at any given time...from single family homes to condos to townhomes. The difference between each one is not only the structure, but the legal ownership. People have choices, and buyers will base their decision on which fits their wants and needs.

What this means is your property won’t be the only active listing. That fact alone makes it a necessity that you’re selling the sizzle, not the steak. You see, buyers will tour at least a few other residences, and it’s up to you to make yours stand out above the rest; hence, the “sizzle”. That being said, what do you have to do in order to make your property irresistible? Well, it isn’t simple, but it’s not rocket science, either.

Marketing to a Broad Pool of Buyers

Some buyers will want the home to be their primary residence, but as stated, it will be a small percentage. The people you are trying to appeal to want a vacation property, a second home as a dedicated spot to escape to whenever they can. That ought to be your mission, to create an oasis that’s got what it takes to make the decision for them.

“Vacation rental properties are a $24 billion business in the U.S., the equivalent of more than 20 percent of all hotel room revenue, according to a study this year by PhoCusWright, a Sherman, Conn.-based market research firm. Considering that a high percentage of foreclosures across the country has been on vacation and second homes, those beleaguered owners may find a life raft of sorts through offseason rentals.” --Bankrate.com

To that end, consider marketing it as a vacation rental. In other words, an income generator that can also serve as a second home. The trick is to strike a balance between an income property and a vacation home. You want potential buyers to see it as both so it has the most to offer. If you pigeonhole it as one or the other, you effectively and substantially shrink your pool of interested parties. So, how is it you market your golf house as both a vacation home and as an investment property? Let’s look at some helpful tips.

Selling a Golf House as a Vacation Home

First and foremost, you’ve got to make the home visible the world over. Marketing to just a domestic group of buyers limits your reach to international buyers. The majority of potential foreign buyers will come from this hemisphere: our neighbors in the Great White North, and those south of the border. This isn’t to say to put your all your eggs into the international market.

Here’s some useful strategies:

  • Make it worth the visit. It’s no secret that practically every real estate transaction starts on the internet; and, the vast majority of buyers (both foreign and domestic) find their home on Realtor.com. Do yourself a huge favor and hire a listing agent so your home appears on that site. Go a step future and also list it on RealEstateJournal.com and Escapeartist.com as well.
  • Provide easy conversions. Don’t just list the square footage, list the square meters also. In addition, have a translate feature ready to click for those who don’t read English as their primary language. Another suggestion is to have a toll-free number listed with the property description.
  • Go for mass appeal. No matter their current location, people want certain things out of a property. So, be sure the dock is in great shape. Spruce up the approach to the home with a decorative items. Horseshoes and volleyball also make it more appealing; and, a barbecue will help to seal the deal.
  • Maximize the view. Take down or cinch away any curtains on the windows. If anything is blocking the outside view, put it somewhere else or get rid of it.
  • Clean it up inside and out. A fresh coat of interior and exterior paint is always a good idea. Stage the furniture to maximize walking space and empty out the closets.
  • Do the math for them. Before anyone steps foot in your property, do a bit of research and make up a rental income projection sheet. For those who want to rent it out for part or all of the year, be sure to show it to them.

If you are considering selling your golf home, contact me for more advice about what to expect with the process. And, how to effectively market it to fetch the best ROI.

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Dennis Boyle, The Golf Home Pro

941-400-5584

Info@SuncoastGolfHomes.com

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